My e-mail inbox was hit by the talented and melodic sounds of AMPLIFIED. His latest single I AM will have your mind lifted up into the abyss of the universe.
As always, I got some quality West-Coast music submitted by itsTOPE.com This time, it included a full-bodied production by the artist AMPLIFIED. Co-production includes Adrian Saldana-Cabrera on the song I AM. The artist from Santa Cruz, CA demands attention with a confident flow and delivery from the vocal performance.
I AM has a melodically – centered hook that instantly catches attention, and reminds me of a subtle Mike Posner inspired execution. The lyrics have a hungry motivated content, that nearly all artists face at some point in their career. That can be a powerful driver and tool if used correctly like I hear from the artist.
With an anthemic chorus that showcases Amp’s pop sensibility and textured vocal mastery, “I Am” is as much an assertion of Amplified’s enterprising personality as it is a reminder of his limitless commercial crossover potential. His usual melodic flow throughout each of his verses is embellished with more catchy harmonies and more well-placed ad-libs than ever, giving “I Am” the musical feel and detailed polish of a Billboard level production. Complementing the track’s pop-influenced, grandiose, swirling soundscape is Amplified’s authentic and highly personal song-writing style, defined by an acute self-awareness and emotional rawness that permeates each catchy melody. With every heartfelt line, “I Am” encapsulates the irresistible confidence of an artist who’s discovered himself, and the powerful focus of a young man determined to define his own path and follow his purpose.
Written by Amplified.
Produced by Andrew Vicente (Amplified.), Adrian Saldana-Cabrera
Mixed by Deegan Adams
Mastered by Beatnok